Brand Voice + On-Page SEO Rules

By Cali Dream Construction | January 09, 2026 | Rancho Santa Fe

• Write for high-end Rancho Santa Fe homeowners: clarity, confidence, and calm expertise.

• Focus on outcomes: timeless design, smooth process, protected investment, and quality workmanship.

• Use short paragraphs, specific headings, and at least one checklist in every post.

• Include 3–6 internal links per post (service pages + related blogs).

• Add a FAQ section (4–6 questions). If your CMS supports it, add FAQ schema.

• Avoid exact code claims or guaranteed timelines/costs. Use ranges and ‘it depends’ with clear drivers.

• Always end with a strong call-to-action to schedule a consultation.